If you're trying to get your HubSpot pages indexed by Bing faster, you may have heard of IndexNow. Here's the honest answer about HubSpot's native support — and what you can do about it.
Native IndexNow support would mean HubSpot automatically sends an IndexNow notification to Bing (and other participating search engines) whenever you publish or update a page, blog post, or landing page — with no extra tools or setup required.
Some CMS platforms do offer this. WordPress has plugins and even some hosts that handle IndexNow natively. Wix added IndexNow support in 2022. HubSpot has not.
As of 2026, there is no IndexNow toggle in HubSpot's SEO settings, no native API integration, and no HubSpot-built app that handles submissions automatically.
Without IndexNow, Bing discovers your HubSpot pages by crawling. Bing's crawler visits your site periodically, follows links, reads your sitemap, and gradually indexes your content. This can take anywhere from a few days to several weeks per page.
For HubSpot users who publish regularly — blog posts, campaign landing pages, product updates — that delay has a direct impact on how quickly your content can rank and drive traffic from Bing.
Bing accounts for roughly 6–9% of global search volume, and a higher share in some markets. It also powers search results in Microsoft Edge, Cortana, and DuckDuckGo (partially), so the actual reach is broader than the Bing number alone suggests.
IndexNow Sync is a native HubSpot app built specifically for this purpose. It connects your HubSpot portal to IndexNow via OAuth, polls for new and updated content every few minutes, and submits pages to Bing automatically. No code required.
One-click OAuth install. Connects directly to your HubSpot portal.
Get a key from bing.com/indexnow and upload the verification file to HubSpot File Manager. The in-app guide walks you through it.
Every page you publish or update is submitted to Bing via IndexNow. You can monitor submissions in the built-in dashboard inside HubSpot.
If you have developer resources, you can build a custom IndexNow integration using HubSpot's webhooks or the Content API combined with the IndexNow API. This gives you full control but requires ongoing maintenance and is overkill for most teams.
You can manually submit URLs through Bing Webmaster Tools after publishing. This is free and requires no setup, but it's entirely manual — you have to remember to do it every time you publish, which quickly becomes impractical.
| Option | Automatic | No code needed | Works on all content types |
|---|---|---|---|
| IndexNow Sync | ✓ Yes | ✓ Yes | ✓ Yes |
| Custom integration | ✓ Yes | ✗ Requires dev | ✓ Configurable |
| Manual Bing Webmaster Tools | ✗ No | ✓ Yes | ✗ Manual only |
There's no public roadmap item from HubSpot indicating that native IndexNow support is planned. HubSpot's SEO tools are focused primarily on Google — which makes sense given Google's market share — but it does leave a gap for users who want Bing optimisation.
Until HubSpot adds it natively (if they ever do), a dedicated app like IndexNow Sync is the most practical solution.
IndexNow Sync fills the gap HubSpot leaves — automatic Bing indexing for every page you publish.
Install on HubSpotHubSpot submits your sitemap to search engines including Bing, but it does not use IndexNow to push individual page notifications. Sitemap-based discovery is significantly slower than IndexNow submission.
Yes — they work independently. HubSpot's SEO recommendations, Google Search Console integration, and sitemap tools all continue to work alongside IndexNow Sync. IndexNow Sync adds Bing indexing on top of what HubSpot already provides.
Yes. IndexNow Sync covers all three major HubSpot content types: blog posts, site pages, and landing pages. All are submitted to Bing automatically when published or updated.
IndexNow Sync installs via HubSpot OAuth. You can start the install from our install page.
IndexNow Sync is $15/month or $150/year (2 months free). One plan, all features included, cancel any time.