Publishing pages on HubSpot and not seeing them appear in Google or Bing search results is a frustrating but common problem. Here are the real reasons it happens — and what to do about each one.
HubSpot handles a lot of the technical SEO basics well — it generates sitemaps automatically, produces clean URLs, and gives you per-page SEO controls. But publishing a page on HubSpot doesn't automatically notify Google or Bing that something new exists. Both search engines discover your content by crawling — and crawling takes time.
For established sites with strong domain authority, Google may crawl new pages within hours. For newer sites, or for pages that aren't well linked internally, it can take days or weeks. Bing tends to crawl even less frequently than Google.
HubSpot lets you set individual pages to "Don't index this page" in the page settings. This adds a noindex tag that tells Google to skip it entirely. It's easy to enable by accident — especially when duplicating pages or using templates.
In HubSpot, open the page editor, go to Settings → SEO, and check that "Don't index this page" is not enabled. Do the same for your sitemap settings under Settings → Website → Pages.
This is one of the most common statuses in Google Search Console. It means Google found the page but decided not to include it in the index. Usually this comes down to thin content, near-duplicate content, or too few inbound signals pointing to the page.
Improve the page's content — aim for depth and genuine usefulness on the topic. Add internal links from other pages on your site to this one. Then use Google Search Console's URL Inspection tool to request indexing once the page is stronger.
Google discovers pages by following links. If a new page has no internal links pointing to it from the rest of your site, Googlebot may never find it — even if it's in your sitemap.
Add links to the new page from relevant existing pages — blog posts, pillar pages, your navigation, or your footer. The more paths to the page, the faster Google will find and index it.
Google allocates a crawl budget to each site based on its perceived importance. New or low-authority domains get crawled less frequently, which means new pages take longer to be discovered and indexed.
Build authority over time through quality content and inbound links. In the short term, use Google Search Console's URL Inspection tool to manually request indexing of important new pages immediately after publishing.
If a page has a canonical tag pointing to a different URL, Google treats the canonical as the "official" version and may not index the current page. This can happen unintentionally when duplicating pages in HubSpot.
In HubSpot's page settings, check the Advanced tab for a canonical URL field. Make sure it's either empty (which defaults to the page's own URL) or correctly set to the intended canonical.
Most of the Google fixes above will also help with Bing, but Bing has an additional problem: its crawler visits sites less frequently than Google's, and HubSpot doesn't natively notify Bing when you publish new content.
The result is that even a healthy, well-optimised HubSpot page can sit unindexed in Bing for weeks — simply because Bing hasn't crawled it yet.
IndexNow is an open protocol supported by Bing that lets websites push direct URL notifications to the search engine — no waiting for the crawler. When you publish a page, instead of hoping Bing finds it during its next crawl, you tell Bing about it immediately.
In practice, pages submitted via IndexNow are indexed by Bing significantly faster than pages discovered through crawling alone.
The catch: HubSpot doesn't support IndexNow natively. IndexNow Sync is a dedicated HubSpot app that fills that gap — it connects your HubSpot portal to the IndexNow protocol and automatically submits every page you publish or update to Bing, within minutes.
IndexNow Sync submits your pages to Bing the moment they publish — automatically, no manual work needed.
Install on HubSpotIf your HubSpot pages aren't being indexed, work through these in order:
"Crawled but not indexed" means Google visited your page but chose not to add it to the index. Common reasons include thin content, duplicate content, poor internal linking, or Google judging the page to be low value. Use Google Search Console's URL Inspection tool to request indexing after improving the page.
For Google, new HubSpot pages can take anywhere from a few days to several weeks depending on your domain authority, crawl frequency, and page quality. For Bing, the wait is typically similar or longer — unless you use IndexNow to notify Bing directly, which can reduce indexing time to minutes.
HubSpot automatically generates and submits a sitemap to Google, which helps with discovery. However, sitemap-based indexing is passive — Google still decides when to crawl and index. For faster indexing of individual pages, use Google Search Console's URL Inspection tool to request indexing manually after publishing.
The fastest way is to use IndexNow. IndexNow sends a direct notification to Bing the moment a page is published, instead of waiting for Bing's crawler to find it. IndexNow Sync is a HubSpot app that automates this — every page you publish is submitted to Bing automatically.
Yes. In HubSpot, each page has an individual SEO setting that can be set to "Don't index this page". If a page isn't appearing in search results, open it in the HubSpot editor, go to Settings → SEO, and confirm the noindex option is not enabled.